Overview
Woodinville Whiskey is a fictitious whiskey company specializing in classical, high-quality, and small batch whiskey. Since their founding in 2010, they have prided themselves in breaching the crossroads of old-world traditional methods and modern-day innovation, with an emphasis on local ingredients and rich flavors.
Challenge
At present, their market is mainly within the Pacific Northwest. However, they are quickly expanding, and are looking to create packaging "that can sit comfortably on the shelves with other labels" as they are growing their reach nationally, and beyond.
Solution
Design elegant and eye-catching packaging that highlights the key mission and aesthetic of the brand, while competing with larger and more established brands. Focus on establishing a clear typographical hierarchy, and keeping visual details more streamlined for ease of viewing.
Project Specs:
Timeline:
3 weeks
Tools:
Adobe Illustrator, Adobe Photoshop, Google Suite
Roles:
Researcher, Ideation/ Concept Curation, Art Director, Editorial Layout, Packaging Designer, Illustrator, Typography, Editor
Audience/ Demographic
The market research of the brand's current audience establishes it as adults (mostly men) in the Pacific Northwest. This needs to be adapted for adults within the United States, with a more luxury and traditional feel that entices viewers across various geographical zones.
Brainstorming
In the ideating phase, I researched numerous whiskey brands and packaging internationally, to gain more of a grasp on what standards were already established within the market. As someone attempting to create packaging for an audience I am not a part of (under 21 at time of project undertaking), I felt I needed to expend extra energy in this step.
Process
Playing with various typographical styles and layouts enabled me to solidify the impact of hierarchy and set a foundation for the main and secondary labels. I also provided color selections and alternative styles for the client to review and choose from before moving forward.
Coasters
After finalizing the project with time to spare, the client encouraged me to experiment with other mediums in which the label could be gently altered and placed. I removed the "whiskey specific" detailing and retained the initial vibe and information.
