Branding, UI/UX, Web Design
Whether you’re exploring pristine forests or camping in rugged terrain, ØDEMARK offers curated products and experiences that combine adventure and comfort. Connect with fellow enthusiasts, enjoy special perks, and discover a new world of outdoor exploration—because the journey is better shared.
Timeframe: 5 weeks
Roles:
Researcher, UX/UI Designer,
Brand Designer, Web Designer
Brand Designer, Web Designer
Tools:
Figma, Adobe Illustrator,
Adobe Photoshop
Adobe Photoshop
Brand Insights:
Inspired by the term: ØDEMARK, which (in Danish) correlates heavily with the “wilderness” and describes wild, backwood areas, as well as those who live near or tend to them.
The rest of the brand was then inspired by the Danish wilderness, including product naming conventions, photography styles, and the details that make the brand whole.
Farende (in Danish) means “traveling”, “moving”, or “wayfaring”, and is also used to describe a “wanderer”.
Utilize Danish wilderness imagery to accompany products and evoke a sense of awe, centered around dramatic beauty.
Employed various marketing strategies such as a featured product, customer testimonials, a holiday gift guide, staff picks, and more.
Implemented a header section that pulls customers towards the Farende Program and inspires them to “learn what it means to wander”.
Logo:
Feels rugged, crafted, and refined in a way that feels luxurious and timeless.
Feels rugged, crafted, and refined in a way that feels luxurious and timeless.
Solution:
I crafted an intentional and cohesive identity that evokes a sense of warmth, safety, and rugged luxury through warm colors reminiscent of a campfire or cabin interior, awe-striking photography, traditional stability, friendly language, and a website that personally invites customers into the brand.
I crafted an intentional and cohesive identity that evokes a sense of warmth, safety, and rugged luxury through warm colors reminiscent of a campfire or cabin interior, awe-striking photography, traditional stability, friendly language, and a website that personally invites customers into the brand.