Branding, Packaging, Advertising & Marketing
Every adventure starts with a choice—and so does every great cup of coffee. With Cantrip Coffee, you’re not just choosing an invigorating brew; you’re choosing to make a difference. Inspired by the spirit of adventure, we craft high-quality coffees that fuel both your journey and the causes that matter. So choose your blend, take a sip, and join us in brewing a better world. Roll for Initiative. Sip for Change.
Problem to Solve:
The ready-to-drink coffee market is oversaturated with everyday brews. How can we break into a new market while prioritizing social good?
The ready-to-drink coffee market is oversaturated with everyday brews. How can we break into a new market while prioritizing social good?
Timeframe: 10 weeks
Roles:
Researcher, Brand Designer,
Packaging Designer, Illustrator
Packaging Designer, Illustrator
Tools:
Figma, Adobe Illustrator,
Adobe Photoshop
Adobe Photoshop
Research & Insight:
Combining my love for D&D and my experience and passion for coffee as a barista, I realized there is a need for an empowering coffee brand that players can rely on during their adventurous sessions (4-6 hours long).
Enter the cantrip: In D&D, a cantrip is a spell that can be cast at will, without being prepared in advance. The base concept is easily comparable to a ready-to-drink canned coffee, which is also already prepared. I knew this could be a wordplay to bring these markets together in a way that makes perfect sense.
To prove the market viability of this brand, I summarized data regarding overlaps between these industries. There were none (the closest being coffee beans).
Naturally, D&D players also think more about the "morality" of characters, allies, and enemies, as well as the impacts of each. This ideology lends itself perfectly to a socially good coffee and the charities it supports.
D&D provides safe, accessible spaces for all varieties of people and characters, which should be highlighted in company branding. With every coffee purchased, a portion of the proceeds is donated to charities supporting mental health and LGBTQIA+ issues.
Social Media Campaign: A series of 3 promotional Instagram story posts. Each post tells a slightly different story, while still curating overarching brand themes, styles, and ideals.
Solution:
Cantrip Coffee is a brand that breaks into an untapped market of ready-to-drink brews, perfect for any D&D or Tabletop Role-Playing Game session. They come already prepared, themed to match your quest, and supporting causes you care about.
Cantrip Coffee is a brand that breaks into an untapped market of ready-to-drink brews, perfect for any D&D or Tabletop Role-Playing Game session. They come already prepared, themed to match your quest, and supporting causes you care about.
Note: Some imagery and art portrayed are utilized to help bring a design concept to life. All credit goes to the original creators.